The Devil is dedicated to unearthing unknown, unheard, unseen, unheralded, unfamiliar or down right unbelievable bands old or new that have not yet hit the radars of the British public. If you are a new band or artist and would like to be considered for inclusion then please contact me via email or twitter.

Tuesday, June 02, 2009

Time To Return To The Gold Standard

18 Carat Love Affair18 Carat Love Affair
Genre: Pop / Electro / Showtunes From: London, United Kingdom


I'm assuming that 18 Carat Love Affair, containing amongst their members former 586 singer songwriter Steven Horry and Subliminal Girl Jim Rhesu, have taken their name from the Associates song of the same name which earns them bonus points from me.

The band apparently formed in late 2008 after a protracted argument about the best member of Girls Aloud, which shatters the myth a little and reduces the bonus points for being named after an Associates track. Why couldn't they have got together after a protracted argument over obscure indie tracks from the early 80s or which label would win a race between Sarah Records, Creation and Cherry Red?

Thankfully the music goes a long way to resurrecting the band in the Devil's estimation after the Girls Aloud faux pas. It's the effervescent electro pop cousin of a family line that includes The Pet Shop Boys, The Human League and Prefab Sprout. If the Pet Shop Boys had released 'Constructs' it would be there best track since 'West End Girls'. Sorry correct that it would their best track ever!

18 Carat Love Affair are the real thing, there's never been a better time to return to the gold standard.


Go Try

MP3 - 18 Carat Love Affair - Constructs (Edit)
If anyone from the IFPI is reading this track is published with the permission of 18 Carat Love Affair so please refrain from alleging infringement of copyright.

Go Visit

18 Carat Love Affair - Myspace

Go View

18 Carat Love Affair
Live at Camden Head

2 comments:

ElectroPopper said...

awesome =) ... you might also like a wicked new electro pop female singer i found - Kat Valerie from STAARK ? great voice (kinda sexy, kinda quirky) + great music too > def check it! www.staark.net

More About The Devil said...

Hey Electropopper glad you liked 18 Carat Love Affair they're the bomb. I'll check out Staark and who knows she could be on the blog in the near future.